Understand your options before you decide.
Bleu Financial explains how insurance works and shows how coverage options compare. When you want to talk it through, a licensed insurance agent is here to help.
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Pick the thing you actually came here for. Every one of these opens a plain-English guide — no account, no email, no phone number.
- Protect my familyHow life insurance can cover what your household would need if your income stopped.Guide · no sign-up
- Protect my mortgageHow life insurance can help keep the house paid for.Guide · no sign-up
- Plan for what's aheadEducation costs, final expenses and what you intend to leave behind.Guide · no sign-up
- Understand a policy I already haveWhat each type of policy does, so you can recognize the one in front of you.Guide · no sign-up
Already know what you are looking for? Browse life insurance or health insurance.
Life insurance
Understand the main types of life insurance.
Every policy is either built for a set number of years or designed to last for life. These are the five families, and what sets each one apart.
Coverage for a set period
Term life
Coverage for a set number of years. The simplest product in the category, and the one built for needs with an end date.
Designed for: Temporary protection — income, a mortgage, dependent years
Coverage designed to last for life
Whole life
Permanent coverage with a contractual premium and a guaranteed schedule of cash values written into the policy. Some contracts are participating and may pay dividends, which are never guaranteed.
Designed for: Permanent protection where contractual certainty matters
Universal life (UL)
Permanent coverage with flexible premiums and an often-adjustable death benefit. On traditional designs the policy value earns interest at a rate the insurer declares, subject to a contractual minimum.
Designed for: Permanent protection with premium flexibility
Indexed universal life (IUL)
Universal life where interest is worked out from a formula referencing a market index, subject to a cap, participation rate or spread and a floor. Nothing is invested in the index.
Designed for: Permanent coverage with index-linked crediting and a floor
Variable universal life (VUL)
Universal life with investment options whose values rise and fall with the markets they invest in. The only policy family where the owner takes investment risk directly.
Designed for: Permanent coverage with investment allocation choice
Final expense, guaranteed issue and participating whole life are not separate families. They are a purpose, a way of being underwritten and a kind of whole life contract, and the overview shows where each one fits.
Compare your options
See how two kinds of coverage differ.
The same questions asked of both options, side by side. Pick a pair to see what separates them.
Term Life
A death benefit for a set number of years, and generally nothing else to manage.
- How long it lasts
- A period chosen at purchase — commonly 10, 20 or 30 years. Coverage ends when the term does unless it is renewed or converted.
- What's guaranteed
- The death benefit and the premium for the level term period, as the contract states them.
- What it costs at the start
- Commonly lower for the same death benefit during the level term, because the insurer is covering a defined number of years.
Whole Life
Permanent coverage with a contractual premium and a guaranteed cash value schedule.
- How long it lasts
- Designed to stay in force for life, as long as the policy's terms are met. There is no end date to plan around.
- What's guaranteed
- The premium, the death benefit and the cash-value schedule, subject to policy terms. Dividends, where a policy pays them, are not guaranteed.
- What it costs at the start
- Commonly higher for the same death benefit, reflecting permanent coverage and the cash value built into the design.
Why Bleu
A licensed insurance agency, and what it charges you.
The two things worth knowing about anyone explaining insurance to you.
Bleu Financial LLC, doing business as Bleu Insurance Group, is a licensed insurance agency.
The guides and comparisons here are written to explain how coverage works, not to steer you toward a product. When you would like to talk something through, the people who speak with consumers on our behalf are licensed insurance agents.
What we charge
Bleu Financial does not charge consumers fees for insurance assistance.
- Headquarters
- Orlando, Florida
- info@bleu.financial
- Hours
- 9:00 AM–6:00 PM ET
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